Items where Author is "Lal, Sudhanand Prasad"
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Gautam, Vikash Chandra and Kandpal, Arpita Sharma and Arya, Nisha and Lal, Sudhanand Prasad (2024) Citation Analysis of Marketing Research: Key Contributions and Future Directions. Archives of Current Research International, 24 (6). pp. 623-633. ISSN 2454-7077