Factors Influencing Adoption of Climate-Friendly Oxo-Biodegradable Jan Ausadhi Suvidha Sanitary Napkins among Women in India

With the aim of making and providing generic drugs available at a cheap cost to everyone across the country, "Pradhan Mantri Bhartiya Jan Ausadhi Pariyojana (PMBJP) was launched and under this PMBJP (can be translated in English as Prime Minister Indian Mass Medicine Scheme) scheme, Jan Ausadhi Suvidha Sanitary Napkins were launched to provide biodegradable sanitary napkins at less price for women of the country. Menstruation is a part of women’s life and menstrual hygiene product is the basic need for women to face this menstruation period. There are many health issues that were faced by women during menstruation and the sanitary napkins used during menstruation causes different pollution. For the purpose of safeguarding the health, financial affordability of Indian women this suvidha sanitary napkin was launched. Earlier in rural areas by abandoning non-biodegradable sanitary napkin a lot of pollution was caused but now it is under check. In order to assess the “Factors influencing adoption of climate-friendly Oxo- biodegradable Jan Ausadhi Suvidha Sanitary Napkins among women in India” Muzaffarpur district of Bihar was selected as locale of research and two blocks Muraul and Sakra have been selected for the study, as these blocks found with established structures of Jan Ausadhi Kendras. From each blocks 40 respondents were selected and all these selected respondents known to this scheme or having experience in using Jan Ausadhi Suvidha Sanitary napkins. So, total number of respondents were 80. Statistical tool such as Binary logistic analysis revealed that Profession and Annual income were significant at 5 percent level and variables like AWARE PMBJP and Marital status were significant at 10 percent level and all significant factors determine the adoption of climate-friendly bio-degradable Jan Ausadhi Suvidha Sanitary Napkins. The result of the study of the impact on women will surely be used to enhance the health status of women and also compliment Swachh Bharat Abhiyan.